H2O International, South Africa (Pty) Ltd is a Full Member of
THE FRANCHISE ASSOCIATION of SA since 1999.

The heads of the H2O Franchising Agreement are:

Concept: Either an H2O Water Bar or an H2O Water Shop.

About H2O

H2O South Africa ... at the forefront of the booming water and air purification business.

H2O is Southern Africa’s leading water and air purification franchise company, keenly dedicated to increasing public awareness about the necessity of purified water and air in maintaining good health.

Humble beginnings - H2O South Africa was founded in 1994 by Tony Marchesini. The company grew from one branch to over 65 branches and has emerged as the leading force in water purification on the African continent. Its well established network of branches now span the entire African continent, with branches as far as Kenya.

Unique – Tony Marchesini introduced the unique Water Bar concept to the H2O Franchise in 1997. A Water Bar is like a trendy sidewalk café situated in high traffic shopping malls. H2O’s range of products is on display in the shop and shoppers are also presented with a large variety of bottled mineral water.

Continual growth – Over the past few years H2O has grown rapidly. It has embraced the direct selling ethos with the franchise concept as the blueprint for its business operation. H2O is well represented in all major centres and has individually owned branches that are run by Franchisees. Each branch has a dedicated team of sales consultants who do exhibitions, telesales and other direct selling marketing activities.

Broad spectrum - In its early days, H2O primarily distributed the winning range of H2O water purifiers. Progressively more water related types of products were added. Today H2O has positioned itself as a multi-faceted distributor of water related products. The range currently includes H2O’s tried and tested water purifier range, Rio-Vita and Cosmetal water coolers, Wailaan ice machines, the well-known Supreme Water Boilers and now air purifiers.

A question of quality – As the water quality continues to worsen and as people become more health conscious, H2O continues to play a role in educating people about water. It is keenly dedicated to creating awareness about the importance of purified water as part of a healthy lifestyle through its advertising and publicity campaign.

In touch with the Future - Consistent with trends in Europe and other parts of the world, H2O has moved towards the Home and Office (HOD) Delivery Service market. Although this trend is not as well developed as in other parts of the world, H2O has already positioned itself at the forefront of this market in South Africa. Through its well-established franchise network, credible brand and proven business formula, H2O will now be able to include the HOD service in its offering to clients.

Broadening the Market

In 2009 H2O launched its new retail outlet, the H2O Water Shop. This outlet not only sells the popular range of water purifiers and water coolers but also bottles the purified water in both refillable and non refillable bottles and sells this water from only R1.00 a litre. This allows the Franchisee to reach out to more customers who can not afford to invest in a water treatment system for their homes.

H2O's Operating Philosophy

H2O currently has over 65 outlets that markets and sells the range of H2O water purifiers and water dispensers and is structured as a Retail/Direct Selling franchise business.

Apart from these outlets, each outlet appoints their own sales consultants and who market and sell the range of products through in-home presentations and exhibitions. Through training and motivating an established network of committed consultants, marketing possibilities and opportunities within the territory are explored and utilised in full.

H2O's Mission

H2O International's Mission... "To improve the health and well-being of all South Africans."

H2O International South Africa's vision is to make each and every South African aware of the importance of pure water and pure air in their daily lives. H2O will be seen to encourage all South Africans to drink more pure water and less of the commercially available soft drinks, which contain caffeine, sugar, colorants and other preservatives. H2O International will also encourage all South Africans to clean the air in their homes, offices and motor cars.

H2O will educate the public, making them aware that indoor air quality is up to 5 times more polluted than indoor air. The ultimate aim is to improve the health, well-being and quality of the lives of all that are touched by H2O's quality water and air.

Our mission is also to continue to build H2O International into a brand that will compete with, and be matched, by other beverage companies like Coca-Cola and Nestle and build H2O International into a household name associated with quality, health and prompt service.

H2O CEO, Tony Marchesini ...

Completed his B.Bus.Sci (Hons) MBA (Cum Laude) degree in 1994. Prior to Tony starting the H2O South Africa operation he worked for Italtile LTD and developed the Ceramic Tile Market (CTM) retail concept and set up the franchise thereof. He became the Executive Director of Italtile Pretoria in 1984 and was responsible for the company's products in the then Northern Transvaal. He was later appointed as the Group Marketing Executive of Italtile before resigning in 1992 to move into opening his own water purification business.

"With mass urbanisation, industrialisation and pollution on the increase, more chemicals are used than ever before to clarify and sanitise our drinking water. As a result, our tap water may contain more than its fair share of chemicals.

People are actually tasting and challenging the assumption that South Africa has the best quality drinking water in the world. They are realising that there is a shift of responsibility to them to ensure that they are drinking pure water ... and that water purification is no longer an option, but a necessity. The range of H2O products are tried, tested and trusted and have a brilliant track record, not only locally, but in 54 countries world-wide."

Ken Lister

Is the Financial and General Manager and holds a B.Com degree in Business Administration. He is responsible for the financial administration of the business.

What kind of a business will you be running?

H2O's products are sold mainly via in-house presentations and at shows. The public can also view, purchase and obtain technical support from one of our outlets. The H2O franchise consists of four divisions and each franchisee is required to operate all four divisions in one allocated franchise marketing area:

H2O Water Bar: This operation is ideally located in a large high traffic shopping mall located in the area chosen. The franchisor will assist the franchisee to source these locations.

H2O Water Shop: This operation is ideally located in a shop in convenience centre where the vehicles can drive up to the front door. Because it involves the sale of purified water in refillable and non refillable bottles access ability is important and high viability is crucial.

Water cooler unit rentals: As part of the set up costs the Franchisee should budget for as many units as possible that when rented out will supply a very good basic continuous income stream.

Air purifier unit rentals: Part of the set up costs is fifty units that when rented out will supply a very good basic continuous income stream.

Set Up Cost: R500 000 - R1 144 000 (excluding VAT) Depending on the type of store set up.

The total set up cost provides you with a complete turnkey operation.

Franchise Fee: R90 000 excluding VAT (Included in the set up costs)

The Franchise Fee is a once-off payment for each franchisee that is opened. It secures the rights to operate a franchise, using The H2O International trademarks and business systems. This fee is included in the set up costs.

Management and marketing franchisee fee

Based on Monthly Purchases from Head Office and Alternative suppliers:

Based on the amount of water purified per month.

• Bottling Branding Fee: 3 cents per litre.
• Bottling Management Fee: 6 cents per litre.
  

Assistance with finance

We can assist with financing through several major banking institutions.

Working Capital:

We recommend R150 000 as an initial start up working capital. This amount can either be provided in the form of an overdraft or your own funding can be used for this. These funds will be used to support your cash flow in the initial start up phase. Please note that head office will provide an account to approved franchisees on a 30 day term.

Establishment cost:

H2O Franchisees are leaders in purification technology for various reason:

1. They have over 13 years Experience.
2. Over 65 Franchisees nationwide.
3. Superior products.
4. An unbeatable service record and well established brand name.
5. Intensive in-house training.

The majority of sales are made directly – that is, sales consultants calling on prospective customers in their area by telephone and making appointments to discuss and sell products to those who are interested. Sales also come from readers responding directly to the advertising, by contacting the 0800 number and readers responding our website.

H2O’s Direct Selling Ethos

The direct selling concept is the very core of H2O’s mode of operation.

Each franchise operates independently with its own team of sales consultants, marketing and selling the product range at exhibitions and in-house presentations to businesses and homes. Each franchise has its own outlet where the public can view the products, purchase and obtain technical support.

Training

Franchisee and Sales Consultant training is constantly being conducted by Mike Jackson, the National Sales Manager. He has an excellent sales track record and travels the country to conduct training sessions and assisting franchisees.

H2O International offers an intensive in-house training Course for franchisees and managers for one week followed by on-the-job training on one or more sites. Other training courses are also available at various times during the year and will be run on an ongoing basis.

Our training courses will contain the following modules:

Backup Service

H2O places important emphasis on the quality of installations. Installations of purifiers, coolers and Water Boilers can only be carried out by qualified plumbers. We offer customers a 48-hour call-back service.

Sales Force Profile

The H2O Senior Franchisee

H2O International is particularly interested in people who possess some or all of the following attributes:

A Franchisee is the key figure, he/she is described as follows:

1. The Franchisee owns and operates his/her own business.

2. The Franchisee has demonstrated the ability to set up an outlet and a network of distributors, executive distributors. He/she manages the business efficiently and has built a solid business track record.

3. He/she identifies and develops key people for future management positions in the business.

4. He/she has the ability to purchase adequate amounts of stock, run a profitable business and continues to build the business, motivate teams and constantly seeks new opportunities to grow the network of people who supports his/her network.

The Franchisee’s Dedicated Network of Sales Staff

Each Senior Franchisee has a network of dedicated sales people. Starting as a consultant, these people work their way up through hard work and a proven track record with the company.

H2O Three Steps of Opportunity

1. Sales Consultant
You have completed all aspects of training and have great product knowledge. You know how to build value when demonstrating the products and how to get the customer to commit to purchasing the product. You have received instructions on generating leads and organizing appointment schedules.

2. Executive Consultant
You have become highly efficient in all aspects of presentation, product knowledge, generating leads, setting appointments and recruiting. You have written and passed the Executive Consultants Qualifying exam. You will also learn to become more proficient in training and are appointed by your Franchisee if you show leadership qualities and are able to assist a team of at least five consultants.

3. Franchisee
You have performed well as an Executive Consultant and you have become familiar with all facets of the H2O business, the products, procedures and values.

You have the necessary infrastructure to handle the management of an office, customer relations, financing, sales meetings and training. You will also become more skilled in the training and in motivating new consultants to grow their business. You own and operate your own business within a Water Bar or Direct outlet approved by the Franchisor.

You have demonstrated the ability to set up an outlet and a network of consultants and executive consultants. You manage the business efficiently and have built a solid business track record. You identify and develop key people for future management positions in the business. You have the ability to purchase adequate amounts of stock, run a profitable business and continue to build the business, motivate teams and constantly seek new opportunities to grow the network of people who support your business.

Current Franchisees

WESTERN CAPE

Atlantic Seaboard
Chris Le Mesurier

Blouberg/West Coast
Mac and Adien Oosthuyzen

Canal Walk
Mac and Adien Oosthuyzen

Constantia/ Kenilworth
Trish and Mike Hohmann

Garden Route
Saroline & Marius Bosman

Hermanus
Maurice Van Heerden

Knysna
Chris & Barbara Bentley

Langebaan
Justin Maltby

Long Beach Mall
Michael Coram

Mossel Bay
Hettie & Dries Goosen

Northern Suburbs
Vivian Bruni

Paarl
Nick Groves

Rondebosch
Emmanuel Clifford

Somerset West
Nick Groves

Tableview
Craig Liss

Tygervalley Centre
Tracy Hurwitz

Worcester
Vivian Bruni

GAUTENG

Alberton
Ian Soutar

Clearwater Mall
Johan Maree

Cresta
Barry Swanepoel

Centurion
Jim & Cheryl Kennedy

Fourways
Mike Jackson

Pretoria
Tommy & Ally Dent

Sandton
Johan Maree

West Rand
Johan Maree

Wanderers
Dave Methven


KWA-ZULU NATAL

Ballito
Stuart Blake

Empangeni
Sonja & Hennie Steyn

Durban North
Gail Tindall & Peter Waldburger

Musgrave
Pedro Texeira-Leite

Pietermaritzburg
Mark Cedric Sigamoney & Poovendran Gounder

Umhlanga
Stuart Blake

Bottled Water Division- KZN
Selwyn Kirstensamy

Gateway
Peter Waldburger & Gail Tindall

Hibiscus Coast
Neven Jestin

Highway
Grant Owen

Durban South
Gail Tindall & Peter Waldburger

Water Dispenser & Rentals
Phillip Inggs

EASTERN CAPE

Vincent - East London
Gill Faram

Port Elizabeth
Michael Bilsbury

Walmer
Newton Park

Beacon Bay - East London
Gill Faram

Gonubie
Stefan Niewenhuyzen

NORTHERN CAPE

Kimberly
Vincent Madibane

MPUMALANGA

Mpumalanga
Peter Kellar

Nelspruit
Peter Kellar

Middelburg
Hein Viljoen

FREE STATE

Bloemfontein
Douw Visagie &
Nick Visagie

NORTHERN PROVINCE

Phalaborwa
Gerrie & Rina Jordaan

NORTH WEST PROVINCE

North West Province
Retief Conradie

Klerksdorp Water Bar
Retief Conradie

AFRICA

Zimbabwe
Aaron Shamu

Namibia Horst Duvël
Bernd Kuhne

Swaziland
Stuart Donaldson

Botswana
Jon Lothrop

Mozambique
Silvino Moreno

Lesotho
Mochete Makara

Mauritius
Alain Giraud

Kenya
David & Njeri Maina

H2O’s Recipe for Success

1. Top class customer service in a pleasant atmosphere.
2. Smart work of excellent quality.
3. Well organised and neatly laid out direct sales outlets and Water Bars.
4. Competent management and personnel.
5. Well planned and organised business management.
6. Tight control on staff, administration and finances.
7. Never to take unfair advantages of suppliers or customers, but to conduct business in a fair and ethical manner.
8. To maintain excellent payments records with all suppliers, landlords and other creditors.
9. Internet advertising and e-Commerce Website.
10. Brilliant expertise in Telesales and Exhibitors.

What you get for your Investment:

1.Assistance with the start-up programme and identification of needs.
2. Store layout specifications and advertising material.
3. Assistance with the opening of accounts with existing suppliers.
4. Price lists and visual materials for the total range of H2O products.
5. Training videos and quarterly newsletter.
6. Proven marketing and sales strategies.
7. Advice and assistance.
8. A bi-annual two-day conference held in May and October at which all franchisees are present. Also present at this conference is Guillermo Guzman, President of H2O International Inc.
9. Once the franchise agreement has been signed and the franchise fee has been paid, on-the-job staff training and startup assistance will be provided.
10. Franchise Operating Procedures Manual.

What we expect of you:

1. A commitment and determination to succeed.
2. Hard work and dedication to the task.
3. Hands-on management.
4. Loyalty to H2O’s ideals and objectives.
5. A consistent standard of service in the areas of service range, customer relations and efficient service.
6. Compliance with the Franchise Agreement.hise Agreement.

Suppliers

Water Purifiers - USA

The H2O range of countertop, under sink, in-line appliance cartridges, shower systems and whole-house units are TRIED, TESTED and TRUSTED in over 54 countries worldwide. H2O uses the latest in cutting-edge technology in water purification. The main line of products uses the latest in KDF (Kinetic Degradation Fluxion) technology, a patented medium in combination with the finest GAC (Granular Activated Carbon). In addition to these components, H2O recently added a unique patented Riolyte formula to some of its products. The Riolyte component contains specially formulated mineral components that are mixed into the media bed. Riolyte gently releases these minerals into the water, making the water more palatable.

Water Coolers

H2O's fine range of Rio Vita hot & cold water coolers are manufactured in Seoul, Korea by Clover Corporation and are imported directly. All products carry the TUV and SABS Certification.

Water Coolers - China

We have recently added economy coolers and countertop machines to our Rio Vita range to win the price war with competitors who have been trying to undercut H2O International. While top quality products at premium prices keep H2O the leader in the field, we need to remain competitive on all fronts. As our economy range is requested from our upper, middle and lower market and it is easy to sell up once the customer is delighted with our services.

Cosmetal – Water Coolers and Water Fountains – Italy

Born in 1963, Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international award winning leader in the manufacturing of water coolers and water fountains for more than twenty years.

Initially, this was a handicraft entrepreneurship, but thanks to determination and a clear goal, it quickly developed and attained a size, an organisation and a team of well-prepared managers which together enable the company to be successful in markets on a world-wide scale.

These days, Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products, capable of meeting the requirements of users from the some of the most diverse Countries in the world.

Over and above their popular range of elegantly designed products for home and office, they have developed an exceptional range of products ideally suited for restaurant, large canteens and schools where large quantities of chilled water need to be dispensed quickly.

Ice Making Systems

H2O have been appointed as designated suppliers of the Scotsman brand of ice making systems.

Water Boilers

SUPREME –UK

Produced in the UK, Heatrae Sadia the best quality, especially designed for areas which have hard water, with 3 models in the range.

FRANKE –SA

Manufactured in SA, Franke produces reliable and hard working units, with 10 models in their range.

Gravity Feed Filters - India

We also import a range of gravity feed, stainless steel, water purifiers which are ideal for those homeowners who do not have water piped into their homes or where the water pressure / supply is not reliable. It is a great, inexpensive way to start purifying your water and ensuring great health for the whole family.

Water Purifiers - USA

H2O International Incorporated is a progressive company with experience in manufacturing and marketing its products worldwide. As an active involved member of the Water Quality Association (WQA), the Florida Water Quality Association (FWQA) and the newly formed International Association, it is aware of the latest developments within the industry. These developments are often adopted in order to ensure our clients are provided with the latest technology and the best products available.

Our line of products includes countertop models, under sink models, in line appliances cartridges, shower systems, portable systems and whole house systems. All of our components meet NSF and / or FDA standards.

H2O International Incorporated is based in Florida, USA.
They have been marketing water treatment systems since 1989.
Committed to producing the finest water purification systems available.

Members of the Water Quality Association.

H2O International SA cc is the factory's marketing arm in Southern Africa.

Water Coolers - China

We have recently added economy coolers and countertop machines to our Rio Vita range to win the price war with competitors who have been trying to undercut us. While top quality products at premium prices keep H2O the leader in the field, we would rather win on all fronts. As our economy range is requested from our upper, middle and lower market and it is easy to sell up once the customer is delighted with our services.

Cosmetal – Water Coolers and Ice Making Systems - Italy

Born in 1963, Cosmetal has adapted its activities over time in order to answer to emerging markets and has managed to become the international leader in the manufacturing of water coolers and ice-cube makers for more than twenty years.

Initially, this was a handicraft entrepreneurship, but thanks to determination and a clear goal, it quickly developed and attained a size, an organisation and a team of well-prepared managers which together enable the company to be successful in markets on a world-wide scale.

These days, Cosmetal is the only company in the sector which can pride itself on offering such a wide and complete range of products, capable of meeting the requirements of users from the some of the most diverse Countries in the world.

The entire project and manufacturing process is carried out within the company itself thus allowing for such great flexibility, such care being taken to perfect the product and great research.

These are the characteristics which have enabled the company to realise particularly innovative and very successful ranges of products such as, for example, the wide offer of water coolers with carbonated water both for individual use in offices and for groups and restaurants.
All the company departments have always taken every care in their relationships with the Customer, established according to a strong spirit of collaboration, support and partnership.

Supreme– UK

Produced in UK, Headrae Sadia produces the best quality brand, with 5 models in the range.

Gelandia - Italy

Manufacture the world famous range of ice cube makers.

Gravity Feed Filters - India

We also import a range of gravity feed Water Purifiers which are ideal for these homeowners who do not have water piped into their homes or the water pressure/or water supply is not reliable. A great inexpensive way to start purifying your water and ensuring great health for the whole family.

Air Purifiers

ADA - China

ADA Air Purifier & Air Cleaner (Xiamen) Co.Ltd. Has been a manufacturer of Airdow air purifiers since 1997. Their products are of excellent quality and safety and have received international approval. ADA’s products are being sold in over 30 countries worldwide.

Airdow purifiers range in size and function, and are specifically designed to purify the indoor air environment of homes, bedrooms, offices, cars and even refrigerators. The benefits being cleaner, safer, fresher and healthier air for the user.

HealthWay - USA

Healthway Home Products, Inc as formed by a team of seasoned indoor air quality experts with more than 30 years of experience and have designed systems for government facilities, computer clean-rooms, hospitals and other mission critical locations. Their experience and innovation is unrivalled by competitors.

Healthway’s exclusive technologies have enhanced the lives and improved the breathing for millions of people worldwide. All of their EMF (Enhanced Media Filtration) technology products are FDA listed Class II Medical devices.

H2O... catch this wave to success!

With the deteriorating water and air quality in South Africa and the increased awareness of the harmful effects of chemicals used in municipally treated water, interest in the water purification market is growing at a rapid pace. In an age when people are tasting and challenging the assumption that South Africans have the best quality drinking water in the world, water purification is fast becoming a necessity in South Africa.

H2O South Africa has benefited from the public's increasing awareness of health and environmental issues. Continual media coverage indicates that people throughout the country are becoming more concerned about, Issues like, industrial pollution of dam water, and the harmful effects of chemicals used in municipal water supplies on our health.

The water business is booming...now is the time to jump in with the leader - H2O South Africa!

We invite you to join our winning team and become part of our success story by starting your own H2O outlet. Your outlet will be backed and supported by the management and dedicated staff of H2O South Africa.

Call Tony Marchesini NOW on 0800 4 WATER

Physical:
37 Bell Crescent
Westlake Business Park
Tokai
Cape Town.

Tel: +27 21 702 3262
Fax: +27 21 702 3270
E-mail: info@h2o.co.za

THANK YOU FOR YOUR TIME